TV, Direct Mail, Facebook, and Twitter. The Presidential candidates relied on every means of social media to get out the vote and win. Now YouTube is becoming a featured resource for candidates. The number of YouTube views can tell us [...]
SurfControl is a global provider of corporate security software. The marketing goal they presented to me was to increase sales of one of their premier products, an Internet filtering software. While SurfControl was focused on the constraints of their budget, [...]
I have worked in direct marketing for over thirty years. I have seen some terrible landing pages. They can kill your response! If you want to supercharge your response for online sales … Watch my video below and learn how [...]
Most people think of a videolog for prospect marketing. And they are right, it’s powerful. But don’t forget to look at your conversion and upsell program. What is a videolog? It’s the latest technology that will double or triple your [...]
Amazon beat eBay, taking in 60 million more users and raking in $25 billion more in net sales. How did Amazon do it? Video streaming service A new fashion-focused show A popular Subscribe and Save program eBay is trying to [...]
