Web and Mail One-Two Punch (Credit: Infostructure.net) Did you know that you can triple your sales with a powerful direct response strategy? Let me explain … Coffey Anderson is a singer, songwriter, and musician with an upcoming album. [...]
Deal or No Deal (Credit: Merger.com) I have identified 10 Deal Killers that will cripple or destroy your campaign. For example, landing pages, direct mail –and media—these strategic copy concepts can hurt—or positively boost—your response. The video [...]
In the next full issue, I will be covering the new, powerful “addressable” TV. What a huge change! But I thought you would find the following information on TV interesting! Pay-TV Penetration, by Age and Income: December 2015
One critical element of any direct marketing campaign is the offer. This is true if it's online, electronic, or hard copy. Many in the industry agree that, as part of the marketing strategy, the offer constitutes 40% of the overall [...]
Election 2012: The Year of the Marketing Revolution Barack Obama surprised the Republican Party and the country as he swept the electorate with an unprecedented, targeted direct marketing campaign. Despite a flagging economy and a growing frustration with the Obama [...]
