Here are the top 16 Direct Marketing Update videos from this year. These are the articles that you must watch These are the ones that were the most useful and interesting. They were the 2016 all-stars. You won’t want to [...]
Well, did you miss our TV/video samples? If so, you can see them here! Click below: https://www.youtube.com/watch?v=1UWcJuZMo74 Do you want a direct marketing campaign that will pop out and win your major profits? Call me at (310) 212-5727 or [...]
Should you rely on images, or use direct response marketing? With direct response, you are guaranteed a marketing campaign which is: Targeted to your audience Tested based on different assumptions Accountable with time and resources Check out my video comparing [...]
Want a cheap trick for reaching more prospects and picking up more leads? Use banner ads! Use retargeting! Find out how to: Gain more leads Make more money Reinforce your marketing Remind your prospects to complete the sales Check out [...]
In our October 20th issue of Direct Marketing Update (click here to read), I wrote about shopping cart abandonment. Here are a few stats: Consumers get nervous and end a sale while shopping online. Research has proven that this indecisiveness [...]
Do you want to stand out from the competition? Do you want a direct mail sales piece that will drive up response and sales? Then you need to use a magalog! In this video, you will learn how a magalog [...]
Small, niche, skeptical audiences? How do you successfully market to them? Let’s take a look at one example my team and I worked on: an industry award-winning campaign. Giltspur is a leading designer of high-end custom trade show exhibits, and [...]
For almost 10 years, I worked to make one small investment company into a giant that was purchased for over 350 million dollars. DTN Wall Street, headquartered in Omaha, Nebraska launched a new investment product. The marketing director, Chuck Wood, [...]
Is your copy the best for your direct response advertising campaign? Let me show you in this video the formulas I rely on in order to appraise good copy from bad. I will go over four distinct steps so that [...]
I got a call from a new start-up. Parent’s Workshop entered a crowded and highly competitive field of educational self-help programs with The Early Achievement Program. Parent’s Workshop was an unknown entity with a totally new concept aimed primarily at [...]
