Facebook Video – 4 “musts”
If you use powerful direct response video on Facebook, you’ll get more leads or sales. Here are 4 “musts” for a successful campaign: […]
Creating a “Look-Alike” Audience
There are two ways to create a look-alike audience. Both are producing awesome returns for my clients: Transactional data. This way is based on thousands of transactional data. These are purchases that can create powerful audiences which are clones of [...]
Marketing Secrets for the Super Wealthy: 12 Key Steps for Successful Lead Generation and Conversion to America’s Top Income
Lead generation and conversion of ultra-wealthy prospects--often classified as accredited Investors--is a significantly different process from traditional business-to-business marketing or general consumer lead generation marketing. Why? The accredited investor requires important and unique marketing and advertising tactics. An accredited investor is defined as [...]
How to Create Winning Landing Pages (Video)
Are your prospects signing up for your mailings and lining up to buy? Or do they lose interest before you can make the first pitch? The problem might be your landing page. Don’t direct your prospects to a corporate website. [...]
Fighting FFB: Fear of Facebook: 5 Steps to Overcoming Loss in Leads and Sales
Facebook is one of direct marketers’ best friends. Right now, at least 20% (sometimes much more) of the marketing budgets we’re doing are with Facebook. This social medium is accountable. It’s great to test. And it dramatically expands your universe [...]