Something New For You: Videologs [Video]
Here is a short 90 second video I just shot showing you how to make a videolog – a direct mail piece that plays a custom video. It’s powerful. You’ve got to see it. . .here. Also, here is the [...]
Retargeting – Changing Your Bottom Line [video]
For banner ads, retargeting has been a game changer for most marketers. As good, if not better, results are being experienced on Facebook ads. See our video brief on retargeting here. Need help with banner ads, facebook and retargeting? Call (310) [...]
Direct Mail Creates Better Response than Online Marketing [video]
Marketers using multichannel marketing usually report that direct mail generates a better ROI. The upfront cost may be higher, but the cost per lead or cost per sale is lower than other media. Now a new neuroscientific study tracks with [...]
Mail Order and Postage
How have catalogs dealt with postage this year? A lot differently than previous years. Here are some examples of catalogs I just got that powerfully show this trend…. Notice the “free shipping” advertisements – a powerful marketing strategy. In an [...]
Mobile-Friendly Advertising
Most marketers are not doing a good job with mobile friendly landing pages. Close to 60% of mobile enabled landing pages are not immediately viewable; they are below the fold and out of view. And more and more iPhone users [...]