Key Takeaways: • Launching a new product is risky—but it doesn’t have to be reckless. • The biggest launch failures come from ignoring direct response fundamentals. • “Scientific” or “accountable” marketing minimizes cost and maximizes control. • Integrated, multichannel strategies [...]
Key Takeaways: Advanced direct response marketing is the key to boosting leads and sales. Many businesses miss growth opportunities by not following proven direct response strategies. Strong copy, effective design, and expert implementation are essential for direct response success. Creative [...]
E-commerce sales for 2025 will hit a historic high. But higher media costs, growing platforms restrictions reducing strategies and targeting options, and increased competition has reduced e-commerce ROI on many platforms. 2025 success in e-commerce requires some very specific tools [...]
In times of economic uncertainty, marketers face unique challenges in maintaining profitability. This demands innovative strategies to navigate the changing landscape and emerge stronger. By capitalizing on emerging trends and embracing integrated multichannel marketing, businesses can survive, grow, and even [...]
In over 40 years of helping clients to market their products and dramatically grow their businesses, I have discovered that one type of marketing approach is by far the most effective: multichannel, integrated marketing. A multichannel, integrated approach doesn’t just [...]
