In many ways, marketing a mature product is different than launching a brand-new product or a relatively new product in the marketplace. Your core audience is already familiar with a mature product. And that’s one of the great distinctives. Your [...]
Here is a little-known secret that can make or break your response rate for emails, VSL’s, landing pages, direct mail and more. It’s what you do with your salutation. Here’s the key: Be selective in your salutation for a landing [...]
Your marketing will achieve higher response when you combine powerful content with direct response copy. I always encourage companies to add value to their marketing…and they achieve better, higher results. Take Chevron. Chevron approached me with a marketing problem. When [...]
If your marketing results are flat or declining, here is an important lesson: FamilyLife is a nonprofit Christian organization dedicated to providing married couples and parents with tools to improve their marriages and home life. This is done through conferences, [...]
In 2025, expect new trends that will change the way you market your products or services…. creating amazing new opportunities for profits and growth. And reexamine your current strategies and tactics.Here are 18 advertising and marketing strategies/infographics – a virtual [...]
