The Christmas shopping season is coming soon. Are you ready with an effective marketing strategy? Last year, retail sales increased in the November-December months by a greater-than-expected 5.3% over 2016... And online sales were up a whopping 11.5% from the [...]
In many ways, marketing a mature product is different than launching a brand-new product or a relatively new product in the marketplace. Your core audience is already familiar with a mature product. And that’s one of the great distinctives. Your [...]
Speaking of multichannel marketing, here is an equity crowdfunding video I created highlighting a JOBS Act multichannel campaign. See how to create a powerful integrated campaign. See the 3-minute, 45-second video below. If you would like to create a multichannel [...]
Your marketing will achieve higher response when you combine powerful content with direct response copy. I always encourage companies to add value to their marketing…and they achieve better, higher results. One of the best ways is creating a powerful content [...]
Direct mail is still one of the best ways to market your product or service...even in an online world. Here are three must-know, transformational reasons direct mail still works. Transformation Reason #1: Transactional data modeling When used with direct [...]
