Speaking of multichannel marketing, here is an equity crowdfunding video I created highlighting a JOBS Act multichannel campaign. See how to create a powerful integrated campaign. See the 3-minute, 45-second video below. If you would like to create a multichannel [...]
Your marketing will achieve higher response when you combine powerful content with direct response copy. I always encourage companies to add value to their marketing…and they achieve better, higher results. One of the best ways is creating a powerful content [...]
Direct mail is still one of the best ways to market your product or service...even in an online world. Here are three must-know, transformational reasons direct mail still works. Transformation Reason #1: Transactional data modeling When used with direct [...]
Most companies overlook the importance of building a database for marketing. Instead of building a valuable database of prospects, leads and customers – their most likely buyers – they market to a general audience, hoping they might purchase their product. [...]
Should you email your inactive subscribers? Research from MailChimp has found that inactive subscribers are still likely to purchase your product or service. In fact, one inactive subscriber is worth 32% of an active subscriber—meaning they are still a valuable [...]
