Facebook can give you great response and profits. It can also be a huge disappointment. But when used correctly, Facebook can be one of the most powerful ways to reach potential customers, expand your reach, and boost response and profits. [...]
Some of my favorite direct marketing tools include magalogs, bookalogs, catalogs, and reportalogs. These formats are great for promoting your product or service. They showcase the item in a magazine layout, which generates interest among consumers or business prospects who [...]
Livestreaming is a new trend…you may want to test it soon. Many of your prospects may want a live, behind-the-scenes view of your product or service, more so than watching a polished video. They don’t want to miss out on [...]
Box subscription services are booming. Businesses like Stitch Fix, Blue Apron, Birch Box, and ThredUp offer customers quality products delivered right to a client’s door, giving them a selection of products tailored to their needs and wants. Even larger corporations, [...]
The video megatrend continues to transform marketing. Why? For one good reason: Video done right can dramatically increase your response. Video brings your product or service to life in a way that print cannot, with demonstrations, testimonials and benefits in [...]
