A common, tried-and-trued copywriting tactic is to tease your reader with a big promise and then show him the proof. But be wary of promising too much. Sometimes copy that is too bold, confident or outlandish casts doubt on your [...]
How do you cut through the clutter to get out your message? That’s the problem faced by Colorado River Adventures, a members-only vacation destination designed for RV enthusiasts. Located in the Southwest United States, it boasts 7 resort destinations. The [...]
You can dominate your market. Don’t be intimidated. If you have a small business, you can be the David winning against the Goliaths by staying ahead of market trends. Those that don’t, fall behind. A decade ago, old guard names [...]
Direct Mail marketing places great importance on envelopes, teasers and writing copy that sells. But did you know the type of stamp you use is equally important? The type of postage you use determines how profitable your mailing will be. [...]
To win in your positioning and branding, you must establish yourself as the “expert” or “authority” in your space. With a bookalog, you become the authority: the one who wrote the book! You … your product … and your company … [...]
