Doctors’ practices face stiff competition and little product differentiation. But great marketing can change all that … and create a powerful stream of new patients. One of the foundations to greater sales is a landing page following all the right [...]
One critical element of any direct marketing campaign is the offer. This is true if it's online, electronic, or hard copy. Many in the industry agree that, as part of the marketing strategy, the offer constitutes 40% of the overall [...]
Election 2012: The Year of the Marketing Revolution Barack Obama surprised the Republican Party and the country as he swept the electorate with an unprecedented, targeted direct marketing campaign. Despite a flagging economy and a growing frustration with the Obama [...]
Video will help increase your response to your email, infomercial ads, and Facebook marketing. Plus, putting a video on your landing page can increase your response. On my video/TV/infomercial examples of videos my CDMG group has created, you’ll see: PowerPoint “videos” [...]
Stanley Steemer, Carpet Cleaner Improving your direct mail and email copy strategy can pay off big time. Take Stanley Steemer. New Segmentation Strategy: Steemer changed its segmentation model. a. Customer engagement b. Purchase behaviors c. Offers d. [...]
