Company presidents and marketing directors often make a costly blunder. Instead of looking at the cost per lead and the cost per sale, they look at what the overall marketing costs are. This can be said in regards to the [...]
As Christmas approaches, have you thought of marketing gift cards? Gift cards were a massive hit last Christmas season, generating millions in sales for marketers. For some Direct Marketing Update readers, gift cards may not be appropriate. But before you [...]
True Religion Jeans Vector Vest Surf Control Midwest Center for Stress and Anxiety What is the secret to these CDMG wining promotions? It's the V.I.V.A. direct marketing system, which stands for "Valuable Information, Value-Added." Click here to read more about [...]
I’m sure you’ve seen the TV commercials and maybe direct mail for video games. It’s huge! Just take the Super Bowl. Many of these expensive Super Bowl ads marketed FREE mobile apps – like Game of War, Clash of [...]
When you have thousands of employees, how do you communicate to them key issues of insurance, health plans, safety issues and more? That’s where my team at Creative Direct Marketing Group created the content and design for a regular [...]
