Key Takeaways: • Great copy is built on proven direct response principles. • These rules apply to emails, ads, landing pages, videos, and direct mail. • The 4 P’s framework keeps your copy focused on response, not fluff. • [...]
Here are 4 short, but powerful things you should know: Netflix Doubled Its Ad Revenue in 2025 Netflix beat its revenue expectations for 2025, ending 2025 with $42.5 billion in revenue, a 16% year-over-year jump. $1.5 billion came from advertising, [...]
Here are 5 short, but powerful things you should know: CTV - Another Success Story Fatty15 (wellness product) ran CTV shoppable ads wherever viewers purchased directly from the TV. Results: 120% ROAs and 1-in-4 shopping cart adds converting to sales. [...]
Key Takeaways: Simple wording changes on your “call to action” (CTA) buttons can dramatically increase conversions. “Submit” is one of the weakest, fear-inducing CTAs you can use. Specific, directional CTAs outperform generic commands. One small test produced an 87.5% lift [...]
Key Takeaways: Marketing turnarounds are built on direct response strategy, not guesswork. com saw 350% revenue growth from a complete repositioning and relaunch. Premium offerings can be revived — or created from scratch — with DR copy and strategy. Website [...]
