Email Reminder! Use Alt Tags
When you have images in your emails, be sure to use descriptive “alt tags.” An alt tag is a word or phrase attached to an image in your digital marketing material — such as email. If the original image can’t [...]
E-commerce Breakthrough: How Walmart is using a new form of infomercial to win sales
It’s a bold e-commerce breakthrough-- Walmart is trying something new. Knowing how well Hallmark TV/Cable has done with its shows… and knowing how well infomercials produce sales… Walmart is merging the ideas. Having created over 300 TV commercials, 400 videos, [...]
Critical Marketing Response Strategy: What Is Your Value Proposition?
In writing direct response copy for your: Digital ads Facebook ads Websites or landing pages TV commercials Videos Direct mail Emails Pre-rolls You must clearly and concisely present your value proposition. Most think a value proposition is only the offer [...]
Direct Mail Surprise: Gen Zs Amazing Response
Response rates of direct mail to Gen Z could be a powerful new market for many. Gen Zs were born between 1997 and 2012. They were raised digital from the start, and they understand digital, but what’s interesting is they [...]
Testing Corner: What Kind of Facebook Ad Will Get You the Lowest Cost-Per-Lead?
Getting a low cost-per-lead is a good indication that your Facebook ads are performing well. For every marketing campaign I run, I test Facebook ads with different images and copy, to see what will work the best for my clients. [...]