I love direct response TV. And so do hundreds of direct response marketers. Direct response television is still one of the most effective, cost-efficient ways to reach a large number of prospects, convince them of the value and benefits [...]
If you are like many readers, you haven’t read every word of this email. Instead you scanned it until something interesting caught your eye. It works the same way for prospects reading your marketing content. They don’t read your web [...]
Looking to double sales for their Personal Choice program, Blue Cross and Blue Shield United of Wisconsin created a new direct response program. They tested two different direct mail options. The first solution was a traditional mailing package. It made [...]
We've just completed our most recent webinar, "22 Amazing New Advertising and Marketing Trends for Alternative Health Marketers." If you missed this webinar, you can still watch it here. Here's a list of our most recent webinars: "Raising Capital with Crowdfunding: How [...]
Amazon is the world’s third-largest retailer and has totally transformed the way consumers shop, especially in the United States. Amazon offers ease, convenience, and extremely low prices, attracting consumers to order groceries, household items, clothing, and of course, books, online [...]
