On Thursday, October 5th, Caleb and I will have a special webinar for alternative health presidents and marketing directors. It’s called “18 Amazing New Trends for Alternative Health Marketers.” It’s at 11:00 AM PST and you can register here. It’s [...]
Imagine driving down the freeway and seeing a pile of boxes sitting on the shoulder. You pull off and discover the boxes are filled with your mailing…when you thought had gone to the post office weeks before. Or how about [...]
To dramatically increase your leads and sales one of the powerful techniques we use for clients is called a “custom list.” What is a “custom list”? A custom list targets a very specific audience of prospects and/or customers [...]
Let me tell you what your ad agency doesn’t know….how to maximize the opening of an envelope. There are 5 outer envelope “rules” you should follow to overcome your direct mail piece’s first and often toughest marketing obstacle: making sure [...]
Most people who say they want advice, help or your product…really don’t. Deep down, they want affirmation. They want you to say, “What you’ve done is brilliant!” “What you are going to do is wonderful.” “What you’re buying is such [...]
