Copy in your direct mail is crucial. But so is the copy on your envelope! Don’t miss this important video. You’ll learn a new trick that will: Improve your bottom line Increase your response Grab your prospect’s attention when they [...]
Now subscribers only remove—no advertising. This is becoming a trend, especially with ad blockers. If you go to the Prevention website, this is what happens. A floater asks you to sign up for 12 free reports, with a six-month subscription [...]
On average 7.5 out of 10 people abandon shopping carts. Likewise, based on our readers’ response, their results seem to fall within that range. How do you stop this hemorrhage? How do you increase your orders or leads and decrease [...]
Famous ad man David Ogilvy didn’t write a word of copy before conducting 10 days of product research. By digging for details, he was practicing one of the greatest copywriting secrets of sales success: use specifics to sell well. There’s [...]
Whether you use direct mail or generate new prospects or clients currently, the medium remains one of the most powerful ways to generate a lead or a sale even in an online age. For both consumer and B2B marketers, it [...]
