On average 7.5 out of 10 people abandon shopping carts. Likewise, based on our readers’ response, their results seem to fall within that range. How do you stop this hemorrhage? How do you increase your orders or leads and decrease [...]
Famous ad man David Ogilvy didn’t write a word of copy before conducting 10 days of product research. By digging for details, he was practicing one of the greatest copywriting secrets of sales success: use specifics to sell well. There’s [...]
Whether you use direct mail or generate new prospects or clients currently, the medium remains one of the most powerful ways to generate a lead or a sale even in an online age. For both consumer and B2B marketers, it [...]
Generating leads or sales often needs thinking outside of the box … like testing a magalog. At first glance, you think you’re looking at a special interest magazine chock-full of important, timely information. The plush cover promises fascinating articles, refers [...]
How do you convert users of a high quality free website to premium subscribers? That was the problem facing TheStreet.com with their premium offering, RealMoney. Thousands of users had become accustomed to getting RealMoney’s expert online stock market and investment [...]
