When crafting your direct response copy, you always want your copy to be dynamic, exciting and alive. One of the best ways to do this is with active, descriptive verbs. Take a look at the following two sentences. Which [...]
One of the growing media used to target a specific audience is the commercial used before you watch a video. For example, Google TrueView places the advertising spots in the pre-roll before a YouTube video. You can target your audience with a [...]
Are you on top of all the new marketing strategies and techniques? If you want to: Dramatically boost your sales and profits See your client/customer base soar Then watch my webinar on November 4th at 10:00 am PST. For DMU [...]
Many private companies could use $5-50 million to expand… and now can do so under the Jobs Act. I’ll be doing a new Jobs Act webinar on November 4th at 1:00 pm EST. You can register for JOBS Act: [...]
Personalizing direct mail or email can increase your response... especially to your leads and/or clients. But many times marketers make major blunders. Here are 3 rules to live by when using personalization: 1. Overpersonalization. Don’t over personalize. Depending on the [...]
