Shark Tank – Daymond John
Here is a great quote from Shark Tank’s Daymond John: “If they’re doing sales, in 80 percent of their sales, are they relying on a department store? So now they’ve got to make it for $10, sell it to the [...]
Direct Response Copy Tip of the Week: The Power of Agreement (PA)
In creating advertising copy, it’s difficult to engage your prospect at the start of the sales process. But engagement is a must. That’s why you need to know about the Power of Agreement (PA). The Power of Agreement is similar [...]
Make Your Website Christmas-Ready
Web shopping doesn't end after Cyber Monday, of course, so it's critical to have your website ready for the whole season. Most customers want to clearly see 5 things on your website: Free shipping, plenty of product details, easy [...]
Direct Response Copy Tip of the Week: Strengthen Your Direct Response Copy Using Power Words
Let’s talk about “power words.” This is one of my favorite elements of direct response copy writing because these are the encouraging words that make your prospects take action. Influencing your prospects to take action Do you ever hear an [...]
Testing Corner: Postcard vs. Envelope Showdown
In both consumer and business-to-business mailings, it’s tempting to plan a postcard campaign. After all, a postcard has a much lower cost. Test: Cell phone service provider NEXTEL sent out an offer for a pre-approved service plan that came with [...]