The Top 15 for 2015
Here are the top 15 Direct Marketing Update articles from this year. These are the articles that you must read. These are the ones that were the most controversial. They got the most comments or forwards. They were the 2015 [...]
Help Stop the Internet Tax – Senator Rubio
Liberals/Progressives and the National Retail Federation have joined together to pass the “Marketplace Fairness Act of 2015 (MFA).” The bill would have online retailers and traditional catalogers/direct mail sellers collect local sales taxes on purchases. It has passed the senate, [...]
Direct Response Copy Tip of the Week: Spacing Leads to Better Readability
I’ve been talking a lot about readability and how you can construct a campaign that is pleasing to the reader’s eye both online and offline. Something that is not often considered, but can be a strong factor, is spacing. It [...]
Testing Corner: Myth – With Email Use Short Copy Only
Recently, a website that specialized in selling tech products did an interesting test on email campaigns. Less graphics, more content will boost response Here is an example of a typical email message that company was sending to a list of [...]
Marketing to Seniors: 27 Special Advertising Insights
The mature market, which I define as people over the age of 55, is an enormous group with incredible buying power. Because seniors prefer to be regarded as individuals, direct response marketing, which is individualized by its very nature, has [...]