Famous ad man David Ogilvy didn’t write a word of copy before conducting 10 days of product research. By digging for details, he was practicing one of the greatest copywriting secrets of sales success: use specifics to sell well. There’s [...]
The single most critical component of your campaign is your shopping cart. If you make it too difficult for your online customers to check out, no matter how amazing your marketing message is, you’ve lost the sale. Did you know [...]
“Direct mail in an online world is powerful, because it works.” Techniques that separate the winners from the losers: A Powerful Envelope Create That Curiosity The Salutation What is The P.S. -What’s in the letter? -Why they need to respond [...]
Box/Subscription Marketing Strategy: Interview with David Bakey of Harry’s Shave Club
Multichannel Marketing Generates 22% Response Rate: How To Get Large Responses From A Small Target Market
The Overlooked Copy Secret to Power Up Your Sales Copy: Using Specifics
I got a call from a software company that needed higher quality and more leads for their sales team. Here is how we helped them dramatic growth, despite economic uncertainty. SurfControl is a global provider of corporate security software. The [...]
For selling a product or service … For lead generation or sales ... For consumers or B to B marketing ... The most powerful way to increase your sales and profits is the new integrated, multichannel marketing. First, this breakthrough [...]
At this year’s Super Bowl, if you paid $14 million, your ad better get accountable response. Did it work or didn’t it? Did it generate leads or sales worth spending $14 million? A key to creating a powerful, successful campaign [...]
Response rates of direct mail to Gen Z could be a powerful new market for many. Gen Z's were born between 1997 and 2012. They were raised digital from the start, and they understand digital, but what's interesting is they [...]
