Inflation… politics… bad weather…? These are challenging times. These 11 direct response copy rules will help you overcome any external (or internal) clutter and confusion your prospect faces… and increase response. These copy rules apply to all media… landing pages, [...]
A new study on the State of e-commerce Discovery analyzed consumer trends based on over 2.9 billion e-commerce sessions globally. The data was culled from an e-commerce database in the consumer categories of jewelry, fashion, and home décor brands and [...]
![Little-known Copywriting Secret The Power of Believing [Video Briefing]](https://cdmginc.com/wp-content/uploads/2024/04/Little-known-Copywriting-Secret-The-Power-of-Believing-Video-Briefing-669x272.jpg)
Let me share one of the most overlooked copy rules in mobilizing your prospects or clients. Struggling to bring in new prospects? Having a hard time bringing in new leads? Want to increase your sales and profits? One of the [...]
When I got the call from TheStreet.com, they were unsure what to do. Sales were going down. Competition was increasing. It was the middle of a recession/down market. Plus, TheStreet.com saw existing ad revenue drop when the market dropped…and that’s what happens [...]
CBS has sold out of all its Super Bowl advertising inventory by November 2023. A 30-second ad was going for between $6.5 million and $7 million, the same as 2023. The Super Bowl is at Allegiant Stadium in Las Vegas. [...]
