A videolog is a direct mail piece that contains a video. The videolog is awesome for a lead generation campaign, high-end donor, client up-sell, or product introduction. But it can also be a powerful lead generation tool. Architectural design firm Anderson saw [...]
Marketing strategies change. For example, if you’re wondering whether Facebook advertising is still worth using despite its higher costs, antimarketing restrictions, and less targeting, which result in low ROI … or whether you’d be better off putting your cash elsewhere [...]
Inflation… politics… bad weather…? These are challenging times. These 11 direct response copy rules will help you overcome any external (or internal) clutter and confusion your prospect faces… and increase response. These copy rules apply to all media… landing pages, [...]
A new study on the State of e-commerce Discovery analyzed consumer trends based on over 2.9 billion e-commerce sessions globally. The data was culled from an e-commerce database in the consumer categories of jewelry, fashion, and home décor brands and [...]
![Little-known Copywriting Secret The Power of Believing [Video Briefing]](https://cdmginc.com/wp-content/uploads/2024/04/Little-known-Copywriting-Secret-The-Power-of-Believing-Video-Briefing-669x272.jpg)
Let me share one of the most overlooked copy rules in mobilizing your prospects or clients. Struggling to bring in new prospects? Having a hard time bringing in new leads? Want to increase your sales and profits? One of the [...]
