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Recession/Inflation

Recession/Inflation

The 3 Rs of Marketing Tactics and Strategies Every CEO and Marketing Manager Should Know in an Uncertain Economy

CEOs and Marketing Directors face the challenges of an uncertain economy. For example, rising costs caused by inflation, prospects, and clients potentially cutting back on purchasing. Navigating this requires making the right decisions. Companies must adopt proactive marketing tactics and [...]

Economic Warning: “Blockbuster Jobs Report” is a sham. Here are 7 Reasons This is Deception at its Worst…

To plan for your marketing, knowing economic reality and trends is critical to planning your marketing. But don’t believe “official” declarations. The media and politicians called the latest jobs report a “blockbuster.” The US economy added 303,000 jobs for the [...]

Using Preemptive Copy to Ease Their Worries In A Product Introduction, Competitive Market, or Stagflation/Inflation Economy

As a marketer, it’s important to understand your prospects by anticipating their needs, objections, and apprehensions. We call this, “Preemptive Copy”: In a time of high prices and business/economic uncertainty, your prospect or customer may cut back on a new [...]

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