Early in 2024, Amazon’s Prime Video will introduce advertisements on its platform. This change requires subscribers to pay an additional $3 per month if they wish to continue enjoying an ad-free viewing experience. Before this subscriber pricing development, Amazon Prime [...]
Subscription services are continuing to launch and grow. Despite some failures, many services are seeing 50% to 200% growth in the last two years. One of the big differences is their marketing. Today growth continues despite the fear of a [...]
Avoid the fear factor when prompting your prospects to buy… It’s common to finish a survey or shopping cart information gathering field with a “Submit” button using the word “Submit.” It’s used ubiquitously and many would assume that’s because it [...]
48,000 New Subscribers… How? By using a VSL. A VSL is a direct response video—A video sales letter. Video is a powerful tool to generate leads and customers. Every campaign I do uses a video component. In fact, we have [...]
Sephora: New E-Commerce Subscription Service Will Help in Time of Stagflation — 3 Things You Should Know
