At FreedomFest this year, my topic was “18 Amazing New Marketing Trends & Breakthroughs to Grow or Launch a Product or Service Despite the Government.” Here are the 18 trends I discussed. Note the video briefs by subject. Trend #1: [...]
The Hollywood Reporter is an institution. Anyone in the film and TV industry reads the Hollywood Reporter. But what do you do when sales decline because of increased competition? That was the marketing challenge... with results you could duplicate. [...]
Testing is vital for email, banner ads, TV… every direct marketing campaign. If you can’t test it, don’t do it! Let’s look at the test results for a magalog – a direct mail piece that looks, feels and reads like [...]
If you want your prospect to.... * Open your direct mail envelope rather than toss it aside. * Read your email, don't delete it. * Act on your banner ad, don't ignore it. ...then you must find a way to [...]
Let me tell you about an incredible, new product launch and what made it successful. Popular in Japan, Sun Chlorella wanted to break into the U.S. market. A Japanese entrepreneur, George Higashida could not get the product in U.S. health [...]
