Multitargeted direct mail campaign spurs Hollywood into action The Marketing Challenge: Each year, The Hollywood Reporter faces the same dilemmas other annual directory publishers face: How to convince potential buyers that the Blu-Book Production Directory is worth the investment over [...]
How to get reader's attention before they have a chance to turn away! The Marketing Challenge: EPM Communications is a publisher of research data for marketing professionals. The company does not conduct research, but compiles it from various reliable sources. [...]
Dynamic direct mail subscription promotion repositions a classic subscription product The Marketing Challenge: Yale Hirsch has one of the longest-established investment newsletters in the country, as well as the famous Stock Trader’s Almanac annual. His name is synonymous with many [...]
How to double your subscription base—even though all your competitors’ are shrinking by 50% or more! The Marketing Challenge: In 2002 the investment newsletter industry was suffering one of its worst years in history. The market was way down for [...]
Direct mail postcard promotion results in a response rate of over 20% ! The Marketing Challenge: Velocity Trade needed to drive traffic to its investment show booth to introduce the benefits of its new automated trading system, FloorPass®. To accomplish [...]
