Most direct marketers underestimate the selling power of testimonials — positive statements of facts made on behalf of your product or service by a third party. You see, your prospects and customers expect you to say good things about yourself. [...]
How do you successfully market to small, niche, skeptical audiences? Let’s take a look at one example that generated over 20% response rate. Giltspur is a leading designer of high-end custom trade show exhibits and had a fantastic new product, [...]
The secret to getting your direct mail letter read is the end — not the beginning. When your prospect tears open your envelope, the first thing he or she will do is flip it over to see who signed and [...]
Did you know that you can triple your sales with a powerful direct response strategy? Let me explain… Coffey Anderson is a singer, songwriter, and musician with an upcoming album. He wanted to get the news to his fans, but [...]
Political ad spending has grown at a record pace, surpassing spending for the last 3.5 years—to more than double. Over $453 million has been spent so far for the 2024 election— which is over the $221 million spent at this [...]
