Retargeting is a powerful way to: Convert your leads to buyers Generate repeat sales Reactivate old customers Retargeting is a strategy that allows you to use digital ads that “follow” your leads, prospects and consumers that have expressed interest in [...]
Christmas is less than seven weeks away… do you have all of the presents you need? Here are two unique gift ideas for family, friends and clients who are entrepreneurs, business owners, or students. Anyone who [...]
I’m an ardent advocate for setting quotation marks around your headline. Why? Because they grab attention. They add credibility and a newsy feel. They make you wonder who’s saying this and why? Best of all, they increase response, evidenced by [...]
If you want to supercharge your sales, you need to avoid these 10 deal killers. These are the deal killers that will cripple and destroy your campaign… cause you to lose leads… and lose sales. In this short, 3-minute video, you [...]
Direct mail remains one of the most powerful ways to generate a lead or a sale – even in an online age. By itself, your cost per lead and cost per sale should be better than digital 5x itself. As an [...]
Now the time to get ready for Christmas. Your website or landing page can increase — or crush — your Christmas sales. Remember Cyber Monday starts November 27th. Your small window is rapidly closing. There’s little time for a complete [...]
Most advertising follows a very important rule. Break the rule, and you get a lower response. Follow the rule, and it will boost your response and profits. It’s a secret to marketing success, but largely ignored. The rule? Make sure [...]
A catalog can create skyrocketing sales and profitability. And they are experiencing a powerful and little-known boom - both hard-copy and online What is their #1 reason for success? The catalog gives value to the prospect… and company… even in [...]
Everyone is attracted to the word FREE. However, sometimes it takes a little more than just one free offer to get your prospects to bite. Often when I speak at conferences, I’ll offer a free 15-minute consultation or a free [...]
Direct mail is experiencing a renaissance. But some of the secrets to boosting response have been lost. For example, many direct mail envelope mailings today are missing a critical element that increases leads and sales. That is the “lift note”. [...]
