I’m excited for our clients. Direct mail response has just gotten a super response boost from the new Post Office Informed Delivery. This is the new service where postal customers – potentially every household in America – get a daily [...]
Serif type is making a comeback. The trend of flat design has started to die down. As a result, typefaces are getting their “personalities” back with serifs. Here's an example of serif typeface on the Kickstarter website: Serifs add both [...]
Facebook messenger is the next frontier for digital marketing. Email or even regular text messaging can overwhelm prospects with too many messages, ads or spam. Facebook messenger is a more personal way to connect with prospects and build valuable relationship [...]
The next time you sit down to write your sales copy, remember that an excellent way to appeal to your prospects is by addressing how your product or service will boost their self-image and self-respect. Some ways of doing this [...]
One of the fundamental rules or principles in successful marketing is to give value. Value increases response. Value increases profitability. Value increases loyalty. Most marketers do not give value. Instead, they sell. Selling may achieve a certain level of response. [...]
