One of the fundamental rules or principles in successful marketing is to give value. Value increases response. Value increases profitability. Value increases loyalty. Most marketers do not give value. Instead, they sell. Selling may achieve a certain level of response. [...]
The death of cookies? Cookies are the tracking devices that advertisers and marketers place on web pages to tag potential customers. But a recent study found that 64% of tracking cookies are blocked or deleted by web browsers such as [...]
What's the #1 mistake that most advertisers and marketers make? They use image based advertising...relying on pretty graphics and short, cute copy rather than direct response marketing. Direct response marketing is the only way to get an effective, accountable response...and [...]
Over the last 30 years of participating in the intersection of politics with advertising and marketing, one thing is clear to me: Candidates and causes that implement the most advanced direct response advertising and marketing strategies and tactics are the [...]
Many box subscription services are booming...but most are failing. Why? Because they do their marketing wrong. Here is a basic rule: Great product ideas can stumble and fail with mediocre or poor marketing or advertising. Sadly, bad product ideas can [...]
