If your prospects are investors, wow, what an exciting time to be an investment marketer. There’s a newfound optimism in the business world as the economy bounces back and consumer spending grows. If you’re marketing to investors, this free video [...]
Storyboard magazine revealed the little known success secret behind the advertising/marketing launch and growth of True Religion Jeans. See below to read the amazing untold story. Finding Religion in a $300 Pair of Jeans Posted on Jan 19, 2016 [...]
Many marketers underestimate the power of the personal sales letter in an envelope direct mail piece. Its’ the reason why an envelope package almost always beats a postcard, brochure or self-mailer. In any direct mail campaign, the way that [...]
Did you know that paid search ads are a great way to test headlines and subheads for your print campaigns? Take a look at this paid search test, which used three different headlines paired with the exact same copy and [...]
Think something new will help your direct marketing campaign? How about trying something retro? Do you think that newsprint is dead? Newspapers may be in decline, but in direct marketing, they are making more than a comeback! Try this new [...]
