Direct Mail (Credit: Reliance Staffing.com) IPRO Tech, Inc., the creator of breakthrough litigation software tools, came to CDMG because they needed to stand out in a fiercely competitive field and successfully pitch their product to notoriously skeptical [...]
It's a nightmare when you find: Marketing/advertising is not working as well as you want. Sales are stalled. Competition keeps growing, taking away market share. Some panic. Some retreat. Some turn things around. Here is how Super Circuits used Creative [...]
When I got the call from TheStreet.com, they were not sure what to do. Sales were going down. Competition was increasing. Plus, TheStreet.com saw existing ad revenue drop when the market dropped. So, I was asked to help increase their [...]
Without warning, Google stopped showing paid search ads on the right-hand side of desktop search results. In its place, a fourth ad is now shown above the organic search results, and up to three ads are shown at the bottom [...]
In previous issues, I have talked about the importance of using only great direct response copy for online and offline marketing. Time and time again, it’s been proven that your return on your marketing investment will almost always plummet when [...]
