In order to design your web strategies to maximize your sales or leads, you need to understand your audience. What prompted them to come to your URL? What is it that they are looking for or expecting? To the extent [...]
In the marketing process, avoid navigation options unless they will help you generate sales. If necessary, for your email, landing page, websites, native advertising, and more, use navigation options sparingly if at all. The technical term for this option is a [...]
Should you use sliders in your copy? On your web pages? Consider this test, and decide which site captured more views: Version A or Version B? Version B Version A [...]
Here are the top 15 Direct Marketing Update articles from this year. These are the articles that you must read. These are the ones that were the most controversial. They got the most comments or forwards. They were the 2015 [...]
This Christmas, if you have gift givers, don’t forget to flag them for birthdays, anniversaries, Valentine’s Day, Father’s Day, Mother’s Day, and the 4th of July! If you have any questions about writing copy or want help with your next [...]
