Through the years, we have found the response between genders can sometimes be surprisingly different depending on the look and copy content of an advertising campaign. Males and females usually respond differently to format, creative approach, color, pictures, offer, benefits [...]
If your target audience is business-to-business — or you have a small select consumer audience — you know how hard it is to get your message in front of your prospect. Fortunately, there’s a direct mail format that usually breezes [...]
Testing is the key to ROI success. I tested three separate subject lines for an email campaign I sent out for one of my clients. The audience receiving the email was mostly male investors, 50 years of age and older. [...]
Your ad isn’t aimed at everybody who sees it — just the prospects for your product. The headline is responsible for 75% of the success or failure of your digital ads, direct mail pieces, pre-rolls, podcasts, landing page, or video [...]
Determining price is crucial in your marketing if you are selling a product. A few cents can be the difference between a home run or a strikeout. Case in point: American Express Publishing tested three price points for one of [...]
Headlines make all the difference in your copy. Strong headlines that sizzle and show interest will bring in major response and profits. Bad headlines will kill your response and your sales. Check out this test and find out why some [...]
You may be like many marketers who email or call me. Their problem: Their website is producing disappointing results. They have people leaving the site too soon. They have few people motivated to go to the shopping cart. They have [...]
This week let’s do this backwards. I’m going to tell you the results of a magalog cover test and then you tell me what elements you think increased response. Remember, a magalog looks like a magazine, but it’s a sales [...]
If your target audience is business-to-business — or you have a small select consumer audience — you know how hard it is to get your message in front of your prospect. Fortunately, there’s a direct mail format that usually breezes [...]
Multichannel marketing is a powerful strategy that creates new clients… and profits… and Return On Investment (ROI) far better than traditional marketing. Let me give you a 5-step example of an award-winning-multichannel campaign that produced great results. Step #1. The [...]
