Which is better: mobile or paper coupons? The number of U.S. mobile coupons is expected to increase by 10.2% to a total 123 million this year. A modest degree of growth is expected in the next three years after that. [...]
In direct marketing, it’s wise to avoid long subject lines. But sometimes they work! Check out this test below. Subject lines can be too long ... or can they? Which of these two subject lines got the best [...]
The subject line you put on your emails is one of the two most important aspects of whether your email gets opened or instantly deleted. Over 60% of your prospects are going to use the ‘from’ line to weed out [...]
Marketers can and should test every individual campaign to see where there is room for improvement. By changing only one variable like product, target audience, offer, creative, or format with each test, you can figure out how to generate a [...]
A web-based information publisher tested its price points with very interesting results. For unlimited access to its website, the publisher’s control was $69.95. Several different fees were suggested and then equally rotated among site visitors. Hit the right target: [...]
