Launching a new product is never easy… and the media or channel you choose to use in an e-commerce campaign is absolutely essential. Strategically one of the best steps to use is an integrated multichannel campaign with a digital and [...]
Power words alert your prospects and grab their attention. Instead of announcing or describing the product like hot words do, power words are packed with action. Here are 10 power words to use in your next campaign: Own Get Control [...]
I’m going to be speaking at a health and wellness conference – the largest in the nation. It’s called Natural Products Expo East. My topic will be 12 New eCommerce D2C Trends For 2024. In this session, you will learn the latest [...]
TDM could be your secret weapon to increasing profits in 2022-23. Let me share a powerful way to enlarge your universe of quality prospects… increase your response and generate more prospects and clients. Transactional Data Modeling (TDM) is the latest, [...]
Email marketing is often seen as old-fashioned. This is especially true considering spam and email behavioral habits. Your prospects inboxes are filled with unread emails if they get through. Marketers still use email – because it works. Here are 3 [...]
Lead generation and conversion of ultra-wealthy prospects – often classified as accredited investors – is a significantly different process from traditional business-to-business marketing or general consumer lead-generation marketing. Why? Because the accredited investor requires important and unique marketing and advertising [...]
As CEOs and Marketing Directors face the challenges of an uncertain economy, with high costs and prospects and clients cutting back, making the right decisions are crucial. Companies must adopt proactive marketing tactics and strategies not only to survive but [...]
Short, HTML-designed emails might look nice… but do they get a response? Many companies are afraid to write longer emails because they think it will depress response. The reality is, long, copy-heavy emails usually get better results than short, beautifully [...]
Direct response copy lifts response. It gets the attention of your prospects. It persuades them of the benefits of your product or service. And it helps boost business. How do you write it? Watch this video with 6 direct response [...]
Direct mail retargeting is capturing those who visit your landing page or website... and immediately sending them a direct mail piece. Direct mail is powerful on its own. But when combined with digital retargeting, it can supercharge your results – [...]
