If you’re ever frustrated by the number of people who abandon your online shopping cart before completing the purchase, then here is good news. You can dramatically increase your likelihood of completing the sale with just a few simple steps: [...]
Let me tell you about an incredible new product launch and what made it successful. Sun Chlorella is supplement created by entrepreneur George Higashida. George had great success in Japan…but wanted to introduce Sun Chlorella to the U.S. The trouble [...]
Hulu is now testing a revolutionary new type of ad. It plays during a TV show or movie…but it’s not a commercial. It’s much subtler. These ads could succeed in getting great response….or they could fail. Only time and testing [...]
“The reports of my death have been greatly exaggerated” – Mark Twain Many marketers think direct mail is dead. Presidents of companies and even marketing directors are making a tragic, strategic and tactical mistake. Direct mail is still a powerful [...]
Health Alert is an alternative health company with a story that shows the American dream come true – from "rags to riches," a true multimillion dollar success story. But when I first talked to the founder, Dr. Bruce West, it [...]
When you are writing any kind of marketing material, don’t keep your readers waiting to discover your intentions. Many copywriters make this fatal mistake – writing a long, “cute” introduction without telling the reader the point. You may tease a [...]
Often, outside envelope teaser copy will grab your audience more powerfully than a personalized envelope will. That is why you see so many savvy marketers using teaser copy for their direct marketing campaigns. Upper management in your company may dislike [...]
Your marketing will achieve higher response when you combine powerful content with direct response copy. I always encourage companies to add value to their marketing…and they achieve better, higher results. Take Chevron. Chevron approached me with a marketing problem. When you [...]
Specific details get a better response. Your prospects want to see proof of your claim – in the form of statistics and percentages. This applies to your headlines, your body copy and your email subject lines. Take a look at [...]
Amazon has totally transformed the way people buy, shop and make choices as consumers. It’s also the world’s third largest retailer, and in 2018, generated over $258 billion in sales – not to mention, over $4.5 billion in digital ad [...]
