The most powerful response rates I’ve seen have been from 3-D campaigns for business-to-business and consumer audiences. I’m not talking about movies form the 50’s, I mean a special campaign featuring a dynamic, hands-on three-dimensional mailing piece that have small [...]
This Christmas, if you have gift givers, don’t forget to flag them for birthdays, anniversaries, Valentine’s Day, Father’s Day, Mother’s Day, and the 4th of July! If you have any questions about writing copy or want help with your next [...]
Need a concise, actionable vision of how to increase your response with an integrated marketing campaign? In trend #1 of my November webinar “18 Amazing New Marketing and Advertising Trends & Breakthroughs for 2016,” I give you everything you need [...]
Now’s the time to turn your postal or email mailing list into a consistent and highly profitable income source. Since 1972, Craig Huey and his staff at InfoMat have helped marketers make their lists generate list rental income. In [...]
Amazon dominates the world of online retailing. A study shows that 44% of online shoppers go directly to Amazon to search for a product, bypassing all other online retailers and search engines. 34% will use search engines – like [...]
