Tests by MarketingExperiments.com revealed that a powerful headline has a greater effect on your click-through rates than body copy when it comes to pay-per-click (PPC) ads. But the question remained, would that headline work better as a statement or a [...]
The next time you sit down to write your sales copy, remember that an excellent way to appeal to your prospects is by addressing how your product or service will boost their self-image and self-respect. Some ways of doing this [...]
An effective, response-boosting headline is critical to any marketing campaign. You might write a lengthy landing page … or a 20-page magalog … but if your prospects aren’t immediately captivated by your headline, they won’t keep reading. And you’ll miss [...]
A deadly mistake many marketers make is trying to change their prospects’ attitudes, rather than using prospects’ own views as a tool to sell the product or service. The fact is, trying to change attitudes during a sales pitch simply [...]
Make sure your prospects are getting the message you intend to send Misunderstandings happen. Sometimes you say one thing, and the other person hears something completely different. While situations like this may lead to some funny TV sitcom plots, it’s [...]
