I tested three separate subject lines for an email campaign I sent out for one of my clients. The audience receiving the email was mostly male investors, 50-years and older. Note that the subject line, in this case, had to [...]
When you have images in your emails, be sure to use descriptive “alt tags.” An alt tag is a word or phrase attached to an image in your digital marketing material – such as email. If the original image can't [...]
Using a multichannel integrated approach can dramatically increase your response and profits. This is what was discovered with Independent Living newsletter, an expensive investment service. To your surprise, a major part of this multichannel campaign was direct mail. But we [...]
Did you know that you can triple your sales with a powerful direct response strategy? Let me explain … Coffey Anderson is a singer, songwriter, and musician with an upcoming album. He wanted to get the news to his fans, [...]
Short, HTML-designed emails might look nice...but do they get a response? Many companies are afraid to write longer emails...thinking they won't get a response. It may seem counterintuitive, but long, copy-heavy emails will usually get better results than short, beautifully [...]
We did a 3-way test to see what worked best: List “A” = Old opens of competitors (1 year ago) List “B” = New opens (last 6 months opens) List “C” = Prospects (last 6 months) Results? A…16.64% opens/7.57% click-thru [...]
Testing is critical to any marketing campaign. This applies to graphics, copy, and more. Always test – your results will show you how to boost response…and profits. Here is a test for email subject lines that we recently used for [...]
I’m excited for our clients. Direct mail response has just gotten a super response boost from the new Post Office Informed Delivery. This is the new service where postal customers – potentially every household in America – get a daily [...]
You may be surprised to discover that USPS has a new service that is dominating email marketing—with an amazing 95% open rate. Their new “informed delivery” emails show consumers photos of their physical mail before they actually receive it. Consumers [...]
The secret to getting your direct mail letter read is the end- not the beginning. When your prospect tears open your envelope, the first thing he or she will do is flip it over to see who signed and sent [...]
