Should you email your inactive subscribers? Research from MailChimp has found that inactive subscribers are still likely to purchase your product or service. In fact, one inactive subscriber is worth 32% of an active subscriber—meaning they are still a valuable [...]
I create and send out as much as 4 million emails in just a month for my clients. I test. I see results. I know what’s working…and what isn’t. If you are using email- or want to- I’d like you [...]
Your prospects and current customers are bombarded with emails every day…and the competition for their attention is fierce in this recession. But the average email recipient regularly reads messages from just 16 sources every day. To make sure you get [...]
