13 Key Strategies to Creating an Effective, Integrated Multichannel Campaign

With over 40 years of helping clients to market their products and dramatically expand their businesses, I have developed several key strategies to creating an effective marketing campaign. The first thing to know is that the foundation of an effective, … Read More

Infographic: 18 Advertising and Marketing Strategies for 2018 [A Critical Checklist]

In 2018, expect new trends that will change the way you market your products or services…. creating amazing new opportunities for profits and growth. Here are 18 advertising and marketing strategies/infographics – a virtual checklist – of what you should … Read More

Multi-Channel Marketing…All to the Same Names [video]

If you haven’t seen how we send direct mail, email, Facebook ads, Google ads, pre-roll commercials, Twitter and Amazon Prime ads—all to the same targeted prospects, watch this short marketing brief on multi-channel marketing. It’s about 4 minutes long. Watch … Read More

Why I Can Help You Supercharge Your Marketing As Never Before

Whatever your product or service you’re marketing, strategically planning and developing an accountable scientific based marketing campaign is essential to success. For over 30 years the copywriters, graphic designers, digital marketers, account servicing personnel, and production personnel at my company, … Read More

12 Keys for Supercharged Direct Response Marketing for Box Subscription Services

Box subscription services are booming. Businesses like Stitch Fix, Blue Apron, Birch Box, and ThredUp offer customers quality products delivered right to a client’s door, giving them a selection of products tailored to their needs and wants. Even larger corporations, … Read More

18 Catalog Rules to Supercharged, Profitable Marketing

Catalog marketing presents tremendous profit opportunities right now. In fact, huge growth and new launches in both B2B and consumer catalog sectors are creating soaring profits for catalog marketing. If you sell multiple products, catalogs are an unbeatable way to … Read More

Attention Alternative Health Marketers! Must-see Webinar Just For You

On Thursday, October 5th, Caleb and I will have a special webinar for alternative health presidents and marketing directors. It’s called “18 Amazing New Trends for Alternative Health Marketers.” It’s at 11:00 AM PST and you can register here. It’s … Read More

How a Magalog Helped Skyrocket Lead Generation for a Resort [5 Powerful Steps]

How do you cut through the clutter to get out your message? That’s the problem faced by Colorado River Adventures, a members-only vacation destination designed for RV enthusiasts. Located in the Southwest United States, it boasts 7 resort destinations. The … Read More

Bookalog: Maybe the Most Overlooked but Powerful Marketing Tool You Can Use [Video]

To win in your positioning and branding, you must establish yourself as the “expert” or “authority” in your space. With a bookalog, you become the authority: the one who wrote the book! You … your product … and your company … … Read More

Crowdfunding to Raising Capital: How to Advertise and Market to Active Investors [New Webinar]

One of the most exciting ways private companies are raising money from investors is by using an integrated multi-channel approach directly marketing to the potential investor. We will be explaining our detailed, award-winning methods in an upcoming webinar, “Raising Capital … Read More

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