14 Surprising Steps to Powerful Facebook Response

Facebook can give you great response and profits. It can also be a huge disappointment. But when used correctly, Facebook can be one of the most powerful ways to reach potential customers, expand your reach, and boost response and profits. … Read More

31 Need-to-Know Marketing Tips for the Christmas Season [videos]

Sales made from Christmas shopping and gift giving in 2017 are expected to rise 4-5% from 2016. Total holiday sales are anticipated to reach $1.4 to $1.5 trillion. Christmas is coming soon. Are you ready with an effective marketing strategy? … Read More

Amazon, Toys “R” Us, and The Death of Retail [video]

Is retail dead? No. But it is dramatically changing. The increase of e-commerce, a shift in consumer preference towards eating out over shopping, and years of overbuilding have combined to create a difficult environment for traditional retail to thrive. With … Read More

Marketing to Seniors: 38 Special Advertising Insights

The mature or senior market, which I define as people over the age of 50, is an enormous group with incredible buying power. In marketing to a mature market, too many marketers underperform, because they violate some key direct response … Read More

The Age of Amazon: Lowered Prices, Retail Mergers, and Why Direct Marketing is More Important than Ever [video]

Amazon is the world’s third-largest retailer and has totally transformed the way consumers shop, especially in the United States. Amazon offers ease, convenience, and extremely low prices, attracting consumers to order groceries, household items, clothing, and of course, books, online … Read More

5 Little-Known Reasons Value Added Marketing Will Transform Your Direct Mail Response

Marketing in an age of skepticism is always difficult. In the case of direct mail, your prospects automatically perceive that you’re selling them something. When that happens, they’re likely to have a negative attitude towards even discovering what it is … Read More

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