Direct Mail Breakthroughs: Magalogs! (Video)

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Magalogs It looks like a magazine. It feels like a magazine. It’s filled with articles, graphs, and data for casual reading. But’s it an excellent, powerful direct marketing sales piece. It’s called a magalog. Direct response copy appears throughout, getting … Read More

Having Problems with the Post Office?

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I had an odd, terrible ruling from the United States Postal Service (USPS). I am getting surcharged on my traditional direct mail. It makes no economic sense. I can’t send mail for my clients. They lose and the post office … Read More

Increasing Response: Use Current Events

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One way to increase readership and response is to tie your campaign, banner ads, etc. to current events. This trick works for all products and services, including Hamburgers! Check out this ad from Wendy’s below: Do you need help with  … Read More

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