If your marketing results are flat or declining, here is an important lesson: FamilyLife is a nonprofit Christian organization dedicated to providing married couples and parents with tools to improve their marriages and home life. This is done through conferences, [...]
One of the hottest and most profitable markets today is parents… and grandparents. One reason is that parents and grandparents are easy to target for marketing and advertising… and can generate high response and millions in sales. Let’s look at [...]
Through the years, we have found the response between genders can sometimes be surprisingly different depending on the look and copy content of an advertising campaign. Males and females usually respond differently to format, creative approach, color, pictures, offer, benefits [...]
A deadly mistake many marketers make is trying to change their prospects’ attitudes, rather than using prospects’ own views as a tool to sell the product or service. The fact is, trying to change attitudes during a sales pitch simply [...]
We have so much to be thankful for… and much to be joyful for! This Christmas, my staff and I are wishing you a very Merry Christmas and Happy Hanukkah.
