Generating leads or sales often needs thinking outside of the box … like testing a magalog. At first glance, you think you’re looking at a special interest magazine chock-full of important, timely information. The plush cover promises fascinating articles and [...]
FreedomFest 2019 was a powerful conference with over 250 speakers and workshops. Many DMU subscribers went. It was great seeing you at the conference! I gave a talk on 18 Powerful Marketing and Advertising Trends for Business, Organizations, and Politics. [...]
Integrated, multichannel marketing can help you have a breakthrough in generating response – even from tough audiences. For example, some of my clients must get prospects to say YES to an expensive yearlong subscription service. To profitably market and maximize response, [...]
The U.S. postal service burned through $2.3 billion this quarter. It could run out of money as early as 2020. With its huge postal increase earlier this year, marketing mail plummeted from 3,982,000,000 to 3,681,000,000 pieces. Packages and first class [...]
Facebook advertising can be powerful – It’s cost-effective, targeted and gives you multiple ways to reach your best prospects with your offer. But you should always test different headlines to see what will get the best response. I recently did [...]
