After the Obama recession/stagnation, paper mills went out of business and paper demand went down. But with the Trump tax cuts/economic boom, paper demand is now up. For example, my clients quadrupled their paper usage from 2012 to 2016. This [...]
The death of cookies? Cookies are the tracking devices that advertisers and marketers place on web pages to tag potential customers. But a recent study found that 64% of tracking cookies are blocked or deleted by web browsers such as [...]
What's the #1 mistake that most advertisers and marketers make? They use image based advertising...relying on pretty graphics and short, cute copy rather than direct response marketing. Direct response marketing is the only way to get an effective, accountable response...and [...]
Videos are awesome. I have created over 400 videos for clients, many of them with the same quality as a TV commercial. After all, I have created dozens of TV commercials, and even 13 infomercials. TV/video strategy used to maximize [...]
For my clients, I spend hundreds of thousands of dollars on Facebook every month. So, what does this mean to marketers—and to everyone else? In Washington DC, there was an interrogation. Two days of intense hearings, one by the Senate, [...]
