Amazon is becoming a revolutionary marketing machine for all marketers. I’m using its power now for clients who don’t have a product to sell on Amazon. And it’s amazing for those who do have products on Amazon. Let me outline [...]
Are you a president or marketing director? Have you tried multiple marketing strategies…with little success? Are you looking for powerful new ways to maximize return on your marketing investment? If you answered “yes” to any or all of these questions…and [...]
I just reviewed a video of a large, powerful group of consumers urging viewers to boycott companies that take the politically correct tact by simply not saying Merry Christmas in their catalogs, emails, Facebook ads, and direct mailers, and on [...]
One of the most effective ways to increase leads and sales for both B to B or B to C is the unique and little-known “magalog.” The magalog is essentially an infomercial in print. They are full-color, glossy publications that [...]
Looking for a checklist to ensure your copy is its level best? Try looking to the 5 U’s. These are 5 key elements your copy must have to get the job done. 1. Unusual approach. Your prospects are looking at [...]
