When writing copy for your marketing campaign, you only have a few seconds to grab the attention of your prospects. That’s why you must choose your words carefully. As they read, the copy must continue to arouse their interest. Avoid [...]
Some of my favorite direct marketing tools include magalogs, bookalogs, catalogs, and reportalogs. These formats are great for promoting your product or service. They showcase the item in a magazine layout, which generates interest among consumers or business prospects who [...]
If you’re a president or marketing director who wants to maximize return on your marketing investment and dramatically boost response - and profits- in the coming year, register for my next FREE webinar, “28 New and Surprising Trends for Marketing [...]
Why do some brands outperform their competitors over and over? ‘Cause they’ve got personality.’ (Sing it, Lloyd Price.) If you’re in the Northeast, your probably remember the electronics retailer known as “Crazy Eddie.” If you’re in Southern California, then you [...]
Whatever your product or service you’re marketing, strategically planning and developing an accountable scientific based marketing campaign is essential to success. For over 30 years the copywriters, graphic designers, digital marketers, account servicing personnel, and production personnel at my company, [...]
