I got a call from a new start-up. Parent’s Workshop entered a crowded and highly competitive field of educational self-help programs with The Early Achievement Program. Parent’s Workshop was an unknown entity with a totally new concept aimed primarily at [...]
One of the biggest mistakes I see in copy written by novice copy-writers is the warm-up. That’s when a copy-writer takes one paragraph (or more) to “set up” a pitch rather than starting strong. It usually goes something like this. [...]
This week we’re going to do something unusual in Testing Corner. We’re going to tell you the results of a headline test, and then work backwards to find out which elements increased response. But we’re not going to tell you [...]
How do you bring in leads on your website? Don’t use your corporate website. Too much navigation, too many distractions, and too few leads will follow. What you need is a landing page! Landing pages have: Strong direct response copy [...]
Marketing to parents and grandparents must cut through the media clutter. That’s why I created a magalog for GeoSafari. Ever since its introduction in late 1989, Educational Insights’ internationally-acclaimed GeoSafari learning system has been a continual star performer in the [...]
