In our past issues I have discussed how your return address can help or hurt your response. Many prospects will not even open your direct mail envelope if the return address gives them a clue regarding what you are going [...]
Do you know what it is? It’s your shopping cart. Here are a few things to remember: 1. 40% of online shoppers leave items in their cart to return to later, on a different device, or in a physical [...]
Interested in concise examples of outstanding marketing successes? I’ve recently added 5 case studies to my website. Read them here: “How Super Circuits – a B2B Catalog – Achieved Skyrocketing Sales, Profitability and New Customers” “Chevron: Content Marketing for Results [...]
The U.S. Postal Service could be secretly monitoring your mail. USPS processed 50,000 requests from law enforcement to monitor mail in 2013. This surveillance has no oversight. 20% of these requests were not properly approved - and another 13% [...]
Beware of a common response vampire: the use of warm-up copy in your opening paragraphs. Nothing kills leads and sales faster. You find this in direct mail, email, landing pages, TV and radio commercials, and more. Warm-up copy is [...]
