In recent issues, we’ve covered two of the seven major direct marketing website strategies. So far we’ve looked at the pitfalls of using your corporate website as a sales avenue and we outlined some critical strategies for paid search success. [...]
Any product or service has weaknesses that prospects are concerned about. A major online and offline direct marketing copy technique is addressing these negatives...but not by glossing over them. Instead, much can be gained by confronting them and turning [...]
Price testing is one of the most crucial tests to perform when analyzing your response rate. Price too high and it will scare your customers away; price too low and you don’t make a profit. Often it can be [...]
Company presidents and marketing directors often make a costly blunder. Instead of looking at the cost per lead and the cost per sale, they look at what the overall marketing costs are. This can be said in regards to the [...]
Personalizing direct mail or email can increase your response... especially to your leads and/or clients. But many times marketers make major blunders. Here are 3 rules to live by when using personalization: 1. Overpersonalization. Don’t over personalize. Depending on the [...]
